--- title: Trevor Noah’s Influence in Boosting South African Tourism description: Discover how a global campaign featuring South African comedian Trevor Noah is putting the country in the global tourism spotlight, aiming to attract 21 million visitors by 2035. image: https://blog.nox.capetown/hubfs/Imported_Blog_Media/tim-johnson-J-yDj62KSxE-unsplash-1.jpg --- [![Nox. rent. buy. manage. sell](https://blog.nox.capetown/hs-fs/hubfs/rent.%20buy.%20manage.%20sell-2.png?width=155&height=87&name=rent.%20buy.%20manage.%20sell-2.png "Nox. rent. buy. manage. sell")](https://nox.capetown/) [![Nox. rent. buy. manage. sell](https://blog.nox.capetown/hs-fs/hubfs/rent.%20buy.%20manage.%20sell-2.png?width=210&height=118&name=rent.%20buy.%20manage.%20sell-2.png "Nox. rent. buy. manage. sell")](https://nox.capetown/) [![Nox. rent. buy. manage. sell](https://blog.nox.capetown/hs-fs/hubfs/rent.%20buy.%20manage.%20sell-2.png?width=210&height=118&name=rent.%20buy.%20manage.%20sell-2.png "Nox. rent. buy. manage. sell")](https://nox.capetown/) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - [Property Management](https://noxmanagement.co.za/) - [Property Sales](https://www.noxproperty.co.za/) - [Holiday Rentals](https://www.noxrentals.com/) - More - [Blog](https://blog.nox.capetown/blog) - [We Give Back](https://nox.capetown/we-give-back/) - [Nox in the Press](https://nox.capetown/nox-in-the-press/) - [Contact Us](https://nox.capetown/contact-us/) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Trevor Noah and South African Tourism: A Winning Collaboration by [Nox](https://blog.nox.capetown/blog/author/nox) | Jan 16, 2024 South Africa has always been a prime destination for travellers. Last year, the Tourism Business Council of South Africa took their efforts to promote our wonderful country a notch higher by collaborating with world-renowned comedian and South Africa's own, Trevor Noah.   In this video that showcases the South African charm, Trevor Noah does an impressive job as a pitchman for South African tourism. The video is not just a visual treat but also a testament to the country's rich cultural heritage, diverse landscapes, and warm hospitality. This global campaign aims to boost international tourism to South Africa, targeting 21 million visitors by 2035 The ad has received a thumbs-up from South Africans, proving its effectiveness in promoting tourism. The collaboration with Trevor Noah has undoubtedly put a global spotlight on South African tourism. As we open our booking calendars for the 2024/2025 season, we invite you to experience the magic of South Africa firsthand.   We're also excited to mention that one of the locations featured in the video is a [villa we offer for rental.](https://www.noxrentals.com/rentals/gorgeous-home-w-panoramic-views-private-pool-hely-villa)   [< Previous Post](https://blog.nox.capetown/blog/guest-stories/exploring-cape-towns-hidden-gems-tidal-pools-that-will-leave-you-in-awe) [Next Post >](https://blog.nox.capetown/blog/guest-stories/discovering-mouille-point-cape-town-at-its-best) Recent posts [Why Winter Is Actually a Great Time to Visit Cape Town](https://blog.nox.capetown/blog/why-winter-is-actually-a-great-time-to-visit-cape-town) [Cape Town Wine Farms with the Cosiest Tastings](https://blog.nox.capetown/blog/cape-town-wine-farms-with-the-cosiest-tastings) [Best Bakeries in Cape Town for a Rainy Morning](https://blog.nox.capetown/blog/best-bakeries-in-cape-town-for-a-rainy-morning) [What's On in Cape Town in July 2026](https://blog.nox.capetown/blog/whats-on-in-cape-town-in-july-2026) [Where to See Snow Near Cape Town: A Guide to Matroosberg and Beyond](https://blog.nox.capetown/blog/where-to-see-snow-near-cape-town-a-guide-to-matroosberg-and-beyond) ### Subscribe to blog [![NOX. rent. buy. manage. sell](https://blog.nox.capetown/hs-fs/hubfs/rent.%20buy.%20manage.%20sell-2.png?width=205&height=115&name=rent.%20buy.%20manage.%20sell-2.png "NOX. rent. buy. manage. sell")](https://nox.capetown/) #### Quick Links --- [Property Management](https://noxmanagement.co.za/?__hstc=2313647.43a2b64962d5b73d0b5aec151d98d567.1757947230699.1757947230699.1757947230699.1&__hssc=2313647.1.1757947230699&__hsfp=3975824757) [Property Sales](https://www.noxproperty.co.za/?__hstc=2313647.43a2b64962d5b73d0b5aec151d98d567.1757947230699.1757947230699.1757947230699.1&__hssc=2313647.1.1757947230699&__hsfp=3975824757) [Holiday Rentals](https://www.noxrentals.com/?__hstc=2313647.43a2b64962d5b73d0b5aec151d98d567.1757947230699.1757947230699.1757947230699.1&__hssc=2313647.1.1757947230699&__hsfp=3975824757) [About Nox](https://nox.capetown/about/) [Terms of Use](https://nox.capetown/terms-of-use/) [Privacy Policy](https://www.noxrentals.com/privacy-policy?__hstc=2313647.43a2b64962d5b73d0b5aec151d98d567.1757947230699.1757947230699.1757947230699.1&__hssc=2313647.1.1757947230699&__hsfp=3975824757) #### Contact Us --- Nox Cape Town 1st Floor, 13 Totnes Avenue Camps Bay, Cape Town, 8005 +27 21 201 1217 [info@nox.capetown](mailto:info@nox.capetown) [Follow us on Facebook](https://www.facebook.com/noxcapetown) [Follow us on Facebook](https://za.pinterest.com/noxcapetown/) [Follow us on X](https://www.youtube.com/@noxcapetown570) [Follow us on LinkedIn](https://www.linkedin.com/) [Follow us on Instagram](https://www.instagram.com/noxcapetown/) [Follow us on Facebook](https://www.facebook.com/noxcapetown) [Follow us on Facebook](https://za.pinterest.com/noxcapetown/) [Follow us on X](https://www.youtube.com/@noxcapetown570) [Follow us on LinkedIn](https://www.linkedin.com/) [Follow us on Instagram](https://www.instagram.com/noxcapetown/) #### Sign up to our Blog --- Copyright © Nox 2026 All rights reserved. Designed by Nox Cape Town ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nox", "url" : "https://blog.nox.capetown/blog/author/nox" }, "dateModified" : "2026-01-29T13:14:14.452Z", "datePublished" : "2024-01-16T08:45:00.000Z", "headline" : "Trevor Noah’s Influence in Boosting South African Tourism", "image" : [ "https://blog.nox.capetown/hubfs/Imported_Blog_Media/tim-johnson-J-yDj62KSxE-unsplash-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.nox.capetown/blog/guest-stories/trevor-noah-and-south-african-tourism-a-winning-collaboration", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.nox.capetown/hubfs/Brand/NoxCapeTown-MainLogo-White.png" }, "name" : "Nox Cape Town" } } ```